After figuring all of this out for myself, I realized how common these struggles are among women. We set body-image expectations for ourselves that no one can achieve and maintain. We look to the media for our standards, always feeling like we can’t measure up, when even Cindy Crawford has been quoted as saying, “Even I don't wake up looking like Cindy Crawford.”
Beyond just our body image, we are caretakers to a fault and put everyone else’s needs in front of our own.
We want confidence, to feel sexy in our skin, but most times we walk around trying to hide (often beneath excess weight) because of our insecurities and fears.
Traditional diet programs don’t address the underlying root to why we turn to food to comfort ourselves or block our success in the first place.
At their foundation, most traditional diet programs are the exact same thing—a step toward healthier behavior, but ultimately, they are not a long-term sustainable solution.
When it comes to dieting in fact, falling off the wagon and then feeling like a failure is more common than not. It becomes a self-perpetuating cycle of binging and restriction.
Women struggle with different fears and frustrations than men do. Women want to feel free and sexy yet healthy and secure in themselves. They want to stop obsessing over food and their body, have more energy and mental capacity to enjoy doing what they love most, and they want a coach who listens to them, has been where they have, and understands their unique goals and concerns.
The solution for getting your dream body and feeling amazing in your skin is not another black and white diet plan with good food and bad food lists. The solution is a holistic approach that removes the emotional blocks at the foundation and then creates a sustainable lifestyle that is perfectly suited to each individual based on her unique preferences and needs. Otherwise, she’ll never be able to keep any changes up for the long-term.