We mainly work with tribal villages in India, and many of our users are women. Here are some demographics data that we have collected:
Age,sex - Generally, female members of family carries responsibility of cooking and hence they are the users of the product. They could be of any age from 20 onwards. However, spending decision in most of the cases are only taken after consensus of male partner.
Houses - The habitation belonged to tribal community and it was clearly visible from the assets ownership. Most of the houses are permanent brick houses; however the habitation still has a good number of wooden houses.
Average household size is generally 4 to 6 people.
Use - The villagers use the cookstoves for a variety of purposes. They use it around thrice in a day for cooking (major food being rice and dal), boiling water for bathing (twice a day), drying clothes over a elevated platform above the cook stove, making tea etc.
Occupation - The main occupation of the villagers is farming of rice. Some of them also grow various vegetables and fruits for household use.
At Shudhatta, our primary distribution channel is through incredible, powerful, inspiring young females who advocate for our product. With our training and guidance, they become local entrepreneurs, spreading the word about our product and taking in commission for each unit sold. This model has been effective in selling products on the mass scale in developing communities because you empower the individual, and consequently, you empower the village.